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Luis Fernando Villa Álvarez (born February 2, 2001), better known by his online alias WestCOL is a Colombian online streamer and executive producer. He became the most followed streamer on Kick in 2024, having risen to fame through his gaming content. His career has been marred by controversies which have garnered media and legal attention. WestCOL is also the organizer of Stream Fighters (es), an amateur boxing event.